metonymy [mi-ton-uh-mee], noun - figure of speech used in rhetoric in which a thing or concept is not called by its own name, but by the name of something intimately associated with that thing or concept.
"steve holloway - film-maker. dancer. writer. artist." these are the names that define me as a person.
Also Note: RU. RDT. DTF. [because everyone loves acronyms]